I want to get the words, “There’s no such thing as everybody” printed on a t-shirt. I’ve been thinking lately about the alleged necessity to sell online. Some creatives are doing it and getting great results. Others, not so much. And there are plenty more who haven’t yet jumped on board.
I’m not much into bandwagons or one-size-fits-all thinking. Not with t-shirts, and definitely not in business.
Here’s a little anecdote: recently I had a conversation with a couple of women about online shopping. Specifically, artisan-made jewellery. They were both 40-ish, and neither was too thrilled with the idea of buying jewellery online.
A craftsperson once told me a story about a couple who remarked how much fun her work must be. She replied, “Well it would be if someone actually bought something!”
The craftsperson was having a bad day.
The nice people went away.
There’s a school of thought that seems to suggest if you do something you’re passionate about, it must be all kinds of fun, all the time.
You know better.
Let’s go to dinner. My treat. You’ll love the restaurant and get something unexpected to take home with you.
Our maître ‘d is gracious and welcoming. We immediately feel like honoured guests as he seats us at a softly lit table with a pristine white tablecloth and sparkling silverware.
The room is filled with quiet conversation and easy laughter that weaves its way through the mellow sound of the gleaming baby grand piano in the corner. We settle in and ready ourselves for what’s to come.
The chef has prepared our menu.
