Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

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Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Why great marketing isn’t about getting noticed (and why it’s good to be irrational)

April 26, 2010

A little while ago I had a conversation with life and creativity coach Dawn Kotzer. I like Dawn. She lives farther out in the woods than I do, appreciates the power of metaphor, and knows her stuff, inside and out—particularly the inside part.

We were talking about being stretched too thin and what that does to your psyche and professional life when she posed a slightly terrifying question:

“What if you did nothing at all?”

Lessons learned from a job interview gone wrong

April 19, 2010

Once upon a time, a long time ago, I had a job interview. It was a technical writing gig. I can’t recall the name of the company.

My throat tightened the minute I saw the sea of cubicles. I got downright jumpy when I met with the interviewers. There were two of them and me, in a small room. I suspected they were recent university graduates, and it quickly became clear they were both big fans of pre-programmed conversations.

They asked a few perfunctory questions, then started on the hypothetical quiz section. How did I feel about office politics? Could I give examples? How did I feel about the situation I encountered?

One simple and surprising way past mental roadblocks

April 15, 2010

Do you ever feel a vague sense of discomfort when you’re about to start a project, write something important, or show new work?

Maybe that feeling of unease isn’t so vague. Maybe it’s very clear and very loud.

What do you do when that happens?

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