Sunday, 7:00 p.m. A post needs to be written for Monday morning. It’s not happening.
“Forget it,” I say, “I’m going to welding school.”
“Okay,” the fella replies, in that unmistakable tone. He’s humouring me.
Truth be told, I didn’t use the word “forget.” I used another word, one I don’t throw around in polite company.
I couldn’t do it. The well was dry. I was convinced if I tried to utter one more syllable about marketing, or creativity, I would implode.
Recently I saw some catalogue copy written by an artist. The work in question was described as “distinctively unique.”
If that didn’t make you do a double take, go look up “distinctive” in a thesaurus.
You got it. “Distinctively distinctive.” Or if you prefer, “Uniquely unique.”
Not good.
What do you do in a slump?
If you make work that relies on the sales cycle that peaks in mid-December, you’ve likely got some time on your hands right now. What are you doing with it?
Seeing your income drop is scary business, even if it’s a seasonal lull. Somewhere in the back of your mind, nestled in the midst of recession headlines, you wonder if maybe this time sales won’t rebound like they used to.
The economy goes up, the economy goes down. All of this has happened before, and all of this will happen again.
