The Studio Source helps you build an extraordinary business by focusing on approach—how you show your stuff, how you connect with your customers, and how you manage the business side of creativity.
Stacey Cornelius
I'm a raving idealist, idea junkie, and creative entrepreneur with a Fine Art degree. I have professional experience in retail, theatre, and the IT industry. I'm here to show you how to make marketing part of your creative process. Contact Me
Recently I saw some catalogue copy written by an artist. The work in question was described as “distinctively unique.”
If that didn’t make you do a double take, go look up “distinctive” in a thesaurus.
You got it. “Distinctively distinctive.” Or if you prefer, “Uniquely unique.”
Not good.
What do you do in a slump?
If you make work that relies on the sales cycle that peaks in mid-December, you’ve likely got some time on your hands right now. What are you doing with it?
Seeing your income drop is scary business, even if it’s a seasonal lull. Somewhere in the back of your mind, nestled in the midst of recession headlines, you wonder if maybe this time sales won’t rebound like they used to.
The economy goes up, the economy goes down. All of this has happened before, and all of this will happen again.
Posted in: Take action
Not too long ago, I was talking to an artist about the way some people react to her prices. She was beyond frustrated. “Don’t they know how long this takes?”
Another artist was of the angry opinion that “People are stupid.”
There are way too many people in the industrialized world who have no idea where their food comes from. They think pizza comes out of a box. Why would they know about what you do? How could they even begin to know?
Do you have online digs with your own domain name?
If you’re starting a business, it’s time. If you’re already in business, it’s way past time. Say goodbye to the Blogger account and stake your claim.
Domain registration and hosting plans can be had for very little money (see if you can beat the price at Network Solutions). When you have your own domain name, you show the world you’re an owner, not a renter. You show the world you’re here to stay.
If it comes down to choosing between the electric bill and a domain name, obviously you’ll hold off on the domain. Otherwise, get the vanity license plate, already.
Then put your website to work.
