The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.
Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology. Read More
Do you ever have those days? You know, the kind where you’re desperately tired of the business you’re in?
Okay, maybe it’s just me.
We’re not talking much about marketing today. There’s a moral to the story that follows, so if you only have time for that, skip to the end. But you’ll miss the entertainment, which mostly involves laughing at the misadventures of yours truly.
I have perfectionist tendencies. When I embark on a new writing project, a little monster appears on my shoulder and tells me it’s going to be a dismal failure. Life coach and author Martha Beck claims this is why writers drink. In my world, that little monster can become a major creative block.
There’s a cognitive therapy technique that allegedly helps banish these thoughts. You ask yourself what’s the worst thing that could happen, then deconstruct your faulty thinking by then asking yourself what’s so bad about that worst thing. Repeat as needed.
Posted in: Creative marketing
Have you ever watched an acting company prepare for a show? It’s a fascinating experience.
First, the actors, director and stage managers sit down for a read-through—just the people and the script—to get a feel for the play. Then rehearsals begin. The director works out the blocking—where he wants the actors to enter and exit, where they should stand and move on the set to convey the right message to the audience.
There are more rehearsals.
The set is built, the lights are hung, the sound guys do their work, the actors adapt to their new environment.
