Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Who wants to be an artist?

January 27, 2010

Here’s a question you don’t want to ask at the dinner table: what is art? If you’re brave enough to throw that one into the soup, follow it up with this: who gets to be called an artist?

Yesterday Clint Watson began that discusson on his blog Fine Art Views. Clint wrote a thoughtful article about the potential impact of marketing guru Seth Godin’s new book, Linchpin, and the way he’s used the word “artist.”

How to start a revolution

January 25, 2010

People seem to think building an extraordinary business is impossible. But consider: how hard is it to turn “ordinary” into something better?

The significant other and I were in a restaurant, a new location of a well-established local eatery. It’s not a terribly expensive place, but it’s not a sports bar, either.

Long story short: at the end of the meal, I grabbed the sevrer’s copy of the bill and wrote, “Excellent service, thanks Jennifer.”

The fella looked at me and said, “Are you trying to start something?”

Accidental social networking for introverted creatives, otherwise known as Twitter

January 20, 2010

What do you think of when you hear the word “networking?” If you’re even slightly inclined towards introversion, you might experience an involuntary twitch. If you’re a card-carrying hard core introvert, you might find yourself wanting to curl into a fetal position.

I fall somewhere in the middle. In a straight up business situation, I’m fine. If you invite me to a swanky social event, don’t be surprised if you find me in the kitchen, talking about Bugs Bunny cartoons or car repairs with one of the catering guys. Working the room? Not likely. I’m the type who likes to have big conversations and big laughs with very small groups of people. I can talk business. I can’t do social networking.

At least I thought I couldn’t.

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