Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Look back, move forward – legacies and resolutions

December 30, 2009

In December each year, the Canadian Wildlife Federation sends me a calendar, and I send them a donation. This year they included a small fundraising insert with the following quote:

“In the end we will conserve only what we love. We will love only what we understand. We will understand only what we are taught.”
—Baba Dioum

Why you need down time to be creative

December 23, 2009

I’ve been having vivid dreams for weeks now.  As in, take-me-to-the-movies dreams, with wildly elaborate plot lines, detailed to the Nth degree.

You might think this is normal for a creative type, but it’s way over the top for me, and it does not make for restful sleep.

My subconscious is trying to tell me something.

Old school marketing, with gift wrap

December 21, 2009

When was the last time you got a handwritten letter in the mail? We don’t see many handwritten letters anymore, or printed letters carefully laid out on beautiful stationery. It’s a treat when it happens. You get a little thrill when a package arrives in the mail, even if it’s something you bought and paid for yourself.

In my imagination, a new bank starts up. They send me a yo-yo, with the word “Steady…” engraved on the face. The introductory letter says something like, “We know how it feels, watching the ups and downs of the economy. We’re here to help you plan sensibly for a more secure future, so you can enjoy today.”

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