Marketing is the business
of imagination.

The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.

photo.

Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology.  Read More

Sith Lords and a cautionary tale about branding

November 20, 2009

I am in the midst of the two busiest weeks of my year. My neck is turning to stone, I have knots in my shoulders big enough to name, and my brain is mush.

Why all this hilarity? Sometimes procrastination is my drug of choice. Don’t look at me like that—how often do you follow your own advice?

So what do I do when my head is attached by duct tape and a prayer? Turn my imagination loose and give myself a good break.

Sometimes my imagination strays into outer space.

Conjure up your inner motivator

November 17, 2009

Procrastinating yourself into a panic isn’t a good long-term business strategy. You’ll burn out, and maybe even regret turning something you love into a business.

Making art is the fun part, and that’s good—it’s the most important component of a successful creative practice. But you still have to get busy selling (and taking care of all your business-business stuff).

Have you given some serious thought about what motivates you? Would you like someone to hang out with you in your studio to get you moving?

Burning questions about motivation

November 13, 2009

Are you one of those people who procrastinates? Do you wait until a deadline is way too close before kicking into high gear? How many people do you know who do the same thing?

Do you approach business that way, too?

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