I just spent three very long days selling the work I design and create. The crowd was smaller this year, possibly due to poor weather, flu fear, recession, all or none of the above. Some people did well, some people did not.
This morning I got Seth Godin’s daily blog post in my In box, as I do every morning. His closing statement is this:
“Money is more than a transfer of value. It’s a statement of belief. An ad agency that won’t buy ads, a consultant who won’t buy consulting, and a waiter who doesn’t tip big—it’s a sign, and not a good one.”
Last time I sent you on a virtual field trip to analyze a brand. I promised to give you the in-person low-down, so here it is.
Cora’s is a most-of-the-day breakfast restaurant. The logo is a hand-drawn smiling sun. If you go to Cora’s during peak dining time, there are lineups. If you go a half hour before closing on Sunday, it’s still busy. If you go half an hour before closing during the week, there are lots of empty tables, but the covered dish of complimentary fudge near the cash register looks like a pack of grizzly bears went through it.
Last time I talked about how easy it is to break your brand (and how some people can take it personally). I’ve since reattached my head (more or less), and thought it might be fun to have a look at a brand for a bricks-and-mortar business. Since we’re scattered all over creation, we can’t climb on a tour bus, so we’ll go on a virtual field trip instead.
