The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.
Stacey Cornelius
I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology. Read More
In my last post, I gave a few tips on how to make your brand consistent and memorable. One of the ways you do this is to evoke an emotional response. Is your work funky? Edgy? Rock-solid traditional? The unspoken message you want to convey complements your work and gets you into your customer’s consciousness.
Posted in: Creative quickies
The word “brand” often has corporate connotations. A symbol of an apple with a bite out of it, golden arches, the swoosh—but branding isn’t just for monster corporations, and it’s not just about a logo or trademark.
Your brand is a collection of customer experiences. Everything from the business card you put into someone’s hand to the header on your website makes an impression. Here are seven ways to make your professional identity memorable.
Posted in: Creative branding
On Monday I wrote a post about the hazards of comparing yourself to others and how to define your own success. I had a clever little idea to link it to today’s post, where I talked about looking to your competition to see how they do their marketing, so you can make yours great. An elegant paradox, no?
There’s a wrinkle.
Posted in: Scary monsters
