Three little things that aren’t so little
Thing 1:Â I don’t generally hang out with marketing types.
Is that telling?
I have no idea.
Thing 2: Writing about marketing on a regular basis is, ah, not very interesting. I’m not supposed to feel that way.
Is that bad?
Actually, no. There’s no point in me shrieking about 10 Tips for an Awesome Blog! if the real stumbling blocks can’t be solved by a list of tips.
The best marketing goes much deeper than that. And that’s where I do my best work.
Thing 3: I want to write a bloody damn book. Two books, if you’re counting. I need to carve out a space to do that.
This isn’t the place.
It’s not a bad place; I quite like it here. But it’s not quite right to do the heavy work that needs to be done.
So I built a new place. It’s called Perceptions, filtered. It’s about creativity and critical thinking, which are two essential elements of great marketing.
It’s a shift, not a massive overhaul. It feels right in my gut. And my bones.
In honour of The Studio Source, I picked 13 of my favourite essays and made them into a free ebook. No email address required, you can simply download and enjoy.
So come on over to Perceptions, have a look around, and if you like what you see, sign up for updates or catch up with me on social media.
And to those of you who have stuck with me for the duration, thank you. I hope you’ll join me on my new adventures.
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