The Studio Source helps you build an extraordinary business by focusing on approach—how you show your work, how you connect with your customers, and how you can make great marketing without selling your creative soul.
Stacey Cornelius I'm a writer, jargon translator, idea junkie & creative entrepreneur with a Fine Art degree. I have years of professional experience in retail, theatre, fine craft and information technology. Read More
Painting, music, and video:Â A Story in Three Parts
Silk painter Lee Zimmerman and improvisational cellist Kathy McTavish create a beautiful collaboration for the performance of the musical The Secret Garden. The event takes place at the Duluth Playhouse in Minnesota in early 2010.
The video came my way just yesterday.
It’s also a brilliant promotional piece for Zimmerman, McTavish and the theatre where they performed. It’s traveled to faraway places as well as through time to reach new people.
To speak out or not to speak out Yesterday The Studio Source went dark as part of the protest against SOPA and PIPA anti-piracy legislation in the United States.
I almost didn’t participate.

 A couple of online friends asked if I’d be part of the strike. I’d already scanned an article on how to make the adjustments to my site, saw a bit of code, and moved on.
“I can’t do much but be in the cheering section,” I said, “but I’m watching developments. It will affect Canadians, too.”
It seemed like a reasonable response. But it wasn’t the truth.
Tangled in terminology I just read a great article by digital marketing guru Mitch Joel about the goals of marketing in the wild world of social media. He talked about the difference between huge social media numbers compared to smaller numbers of the right people, and the difference between loud and thoughtful messages to that audience (I’m oversimplifying for the sake of brevity – check out the full article here).
The heading “Built to touch” jumped out at me, for what I hope are obvious reasons: the layers of meaning can become a seamless transition from the work you make to the way you reach your audience.
I left a comment about how so many creatives don’t trust the simplicity of engaging their audiences and used the word “marketing” instead of “promotion.”
I forgot where I was and went into blurt mode. Open keyboard, insert foot.
Learn the fundamentals of promoting your work for free! This six-part course will teach you how to adapt mainstream marketing concepts (as well as the jargon) to your own creative practice.
Sign up right here!
